Rubric

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Keep in mind that 35 students have already been assessed using this rubric. Changing it will affect their evaluations.
BCOM 2800 Final Report Rubric
BCOM 2800 Final Report Rubric
Criteria Ratings Pts
Title Page, Table of Contents, Introduction of Assigned Business
threshold: pts
10 pts
Full Marks
0 pts
No Marks
pts
10 pts
--
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
threshold: pts
25 pts
Full Marks
0 pts
No Marks
pts
25 pts
--
Competitive Analysis (How is your business doing compared to competition?)
threshold: pts
15 pts
Full Marks
0 pts
No Marks
pts
15 pts
--
Marketing Assessment and Social Media Assessment (Including website)
threshold: pts
15 pts
Full Marks
0 pts
No Marks
pts
15 pts
--
Specific Recommendations for improvement that are well thought out and demonstrate thoughtful research and analysis
threshold: pts
30 pts
Full Marks
0 pts
No Marks
pts
30 pts
--
Executive Summary (Executive Summary that summarizes your report and demonstrates your understanding of what an executive summary is)
threshold: pts
15 pts
Full Marks
0 pts
No Marks
pts
15 pts
--
Use of relevant supporting graphics in report (In the report means inside the report not in an appendix. Relevant means, meaningful to the elements in your report).
threshold: pts
10 pts
Full Marks
0 pts
No Marks
pts
10 pts
--
References: Minimum two sources from library research (APA, in-text and on reference page)
threshold: pts
10 pts
Full Marks
0 pts
No Marks
pts
10 pts
--
Correct Grammar, Spelling, Capitalization, Punctuation, Correct APA Style
threshold: pts
20 pts
Full Marks
0 pts
No Marks
pts
20 pts
--
Total Points: 150 out of 150