Global Disney - Individual Assignment

• Read Chapter 3: Business in a Borderless World
• Watch Disney Video:
• Write a one-page, single-spaced paper responding to the following questions:
  
  • What led The Walt Disney Company to believe that its theme parks would be successful internationally?
  • What stumbling blocks did Disney encounter at the France and Hong Kong theme parks?
  • What are some of the factors complicating international expansion for a brand like Disney?

What can a multinational corporation do to mitigate these issues?

Please upload your paper on Canvas and be prepared to discuss your paper in class.

Reminder: Doc, Docx, or RTF files only. Please remember to use correct grammar, punctuation, capitalization, and APA style.