4-P's Individual Assignment
- Due Feb 24, 2015 by 11pm
- Points 40
- Submitting a file upload
- File Types doc, docx, and rtf
- Available Sep 4, 2014 at 12am - Feb 21, 2024 at 11:59pm
- Read Chapter 11 (Marketing) in the textbook.
- Individual Assignment/Paper: How does your assigned group business focus on the 4P’s of marketing? Please work on this individually, not as a group.
- (Product, Price, Place and Promotion). Your textbook uses the less easily remembered "3 P's and a D." For example, does your company compete primarily on price, or does it charge a higher price and compete by delivering value via one of the other P's? Does it have a superior distribution network and/or method? Do you perceive any weaknesses in the marketing strategy along any of these 4 dimensions? Your memo should briefly discuss your company's marketing strategy, using ideas and terms learned in Chapter 11.
- Write a one-page single-spaced paper responding to this and submit before the next class. (0-40 Points).
- Be ready to discuss your paper in the next class.
- Reminder: Doc, Docx, or RTF only.
Rubric
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Please include a title
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Correct Grammar, Spelling, Capitalization, Punctuation, Correct APA Style
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One-page, Single-Spaced
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Thoughtfully written paper responding to the question: How does your assigned group business focus on the 4P’s of marketing?
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pts
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Total Points:
40
out of 40
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