Course Modules

SYLLABUS SOCIAL MEDIA MARKETING MKTG SUMMER 2016

SYLLABUS SOCIAL MEDIA MARKETING MKTG SUMMER 2016 SYLLABUS SOCIAL MEDIA MARKETING MKTG SUMMER 2016

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5345 SYLLABUS SUMMER 2016 Updated JUN 20.docx 5345 SYLLABUS SUMMER 2016 Updated JUN 20.docx 1

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PLEASE SHARE YOUR BLOG URL HERE

PLEASE SHARE YOUR BLOG URL HERE PLEASE SHARE YOUR BLOG URL HERE

Discussion Topic

POST YOUR BLOG LINK HERE POST YOUR BLOG LINK HERE 1

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READING MATERIAL

READING MATERIAL READING MATERIAL

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The Digital Innovation Playbook. Book Summary.pdf The Digital Innovation Playbook. Book Summary.pdf 1

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The Social Media Side Door How to Bypass the Gatekeepers to Gain Greater Access and Influence Book Summary.pdf The Social Media Side Door How to Bypass the Gatekeepers to Gain Greater Access and Influence Book Summary.pdf 2

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Going Social Book Summary.pdf Going Social Book Summary.pdf 3

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Instagram Power Book Summary.pdf Instagram Power Book Summary.pdf 4

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Attachment

Social-Media-Strategy-Template.pptx Social-Media-Strategy-Template.pptx 5

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TEAM ASSIGNMENTS

TEAM ASSIGNMENTS TEAM ASSIGNMENTS

Page

Team Assignments Team Assignments 1

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RESOURCES FOR SOCIAL MEDIA MARKETING

RESOURCES FOR SOCIAL MEDIA MARKETING RESOURCES FOR SOCIAL MEDIA MARKETING

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HELPFUL WEBSITES HELPFUL WEBSITES 0

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Attachment

Elements of a Social Media Plan.docx Elements of a Social Media Plan.docx 1

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External Url

Social Media Plan Templates For Free Social Media Plan Templates For Free 2

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Attachment

Social Media Content Calendar Template.xlsx Social Media Content Calendar Template.xlsx 3

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The SocialMedia.org Disclosure Toolkit.pdf The SocialMedia.org Disclosure Toolkit.pdf 4

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Attachment

Hootsuite How to Build a Social Media Plan.pdf Hootsuite How to Build a Social Media Plan.pdf 5

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External Url

FREE Business Templates FREE Business Templates 6

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SAMPLE PRESENTATIONS AND REPORTS

SAMPLE PRESENTATIONS AND REPORTS SAMPLE PRESENTATIONS AND REPORTS

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SAMPLE SOCIAL MEDIA MARKETING PLAN EXECUTIVE SUMMARY REVIEWED.pdf SAMPLE SOCIAL MEDIA MARKETING PLAN EXECUTIVE SUMMARY REVIEWED.pdf 0

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SAMPLE SOCIAL MEDIA MARKETING PLAN AquaQuip DO NOT COPY.pdf SAMPLE SOCIAL MEDIA MARKETING PLAN AquaQuip DO NOT COPY.pdf 1

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SAMPLE SOCIAL MEDIA MARKETING PLAN Evergreen FINAL Social Media Marketing DO NOT COPY.pdf SAMPLE SOCIAL MEDIA MARKETING PLAN Evergreen FINAL Social Media Marketing DO NOT COPY.pdf 2

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Attachment

SAMPLE SOCIAL MEDIA MARKETING PLAN Aqua Quip Final Presentation DO NOT COPY.pdf SAMPLE SOCIAL MEDIA MARKETING PLAN Aqua Quip Final Presentation DO NOT COPY.pdf 3

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Attachment

MUSES Social Media Marketing Plan.pptx MUSES Social Media Marketing Plan.pptx 4

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Attachment

Example- Social Media Plan Template WORD.pdf Example- Social Media Plan Template WORD.pdf 5

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CLASS 1: SOCIAL MEDIA MARKETING Introductions, Syllabus Review, Project Assignments, Social Media Landscape

CLASS 1: SOCIAL MEDIA MARKETING Introductions, Syllabus Review, Project Assignments, Social Media Landscape CLASS 1: SOCIAL MEDIA MARKETING Introductions, Syllabus Review, Project Assignments, Social Media Landscape

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CLASS 1 CONTENT CLASS 1 CONTENT 0

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Attachment

Social Media Marketing MKTG 5345-01 CLASS 1 SUMMER 2016-1.pdf Social Media Marketing MKTG 5345-01 CLASS 1 SUMMER 2016-1.pdf 1

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Attachment

Social Media Marketing MKTG 5345-01 CLASS 1 SUMMER 2016.pdf Social Media Marketing MKTG 5345-01 CLASS 1 SUMMER 2016.pdf 2

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External Url

MOZ Beginner's Guide to Social Media MOZ Beginner's Guide to Social Media 3

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Attachment

Social Media Glossary-1.pdf Social Media Glossary-1.pdf 4

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External Url

WordPress Video Tutorials WordPress Video Tutorials 5

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External Url

WordPress HELP URL WordPress HELP URL 6

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External Url

WordPress Channel for Videos WordPress Channel for Videos 7

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CLASS 2 REMINDERS SOCIAL MEDIA CLASS 2 REMINDERS SOCIAL MEDIA 8

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CLASS 2: SOCIAL MEDIA MARKETING: Deciding Which Channels, Elements of a Plan, Consumer's Point of View

CLASS 2: SOCIAL MEDIA MARKETING: Deciding Which Channels, Elements of a Plan, Consumer's Point of View CLASS 2: SOCIAL MEDIA MARKETING: Deciding Which Channels, Elements of a Plan, Consumer's Point of View

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CLASS 2 CONTENT - SOCIAL MEDIA CLASS 2 CONTENT - SOCIAL MEDIA 0

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Attachment

Social Media Marketing MKTG 5345-01 CLASS 2 SUMMER 2016.pdf Social Media Marketing MKTG 5345-01 CLASS 2 SUMMER 2016.pdf 1

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External Url

MOZ Beginner's Guide to Social Media MOZ Beginner's Guide to Social Media 2

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Attachment

Elements of a Social Media Plan-1.docx Elements of a Social Media Plan-1.docx 3

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Attachment

SOCIAL MEDIA HOW TO SITES.docx SOCIAL MEDIA HOW TO SITES.docx 4

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Attachment

14 mobile marketing predictions for 2016.pdf 14 mobile marketing predictions for 2016.pdf 5

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Attachment

Hootsuite How to Build a Social Media Plan-1.pdf Hootsuite How to Build a Social Media Plan-1.pdf 6

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Attachment

5T's WOM(1) 2.pdf 5T's WOM(1) 2.pdf 7

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CLASS 3 REMINDERS SOCIAL MEDIA CLASS 3 REMINDERS SOCIAL MEDIA 8

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CLASS 3: SOCIAL MEDIA MARKETING: Listening, Engagement, Content Development, GUEST Sean O’Driscoll

CLASS 3: SOCIAL MEDIA MARKETING: Listening, Engagement, Content Development, GUEST Sean O’Driscoll CLASS 3: SOCIAL MEDIA MARKETING: Listening, Engagement, Content Development, GUEST Sean O’Driscoll

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CLASS 3 CONTENT SOCIAL MEDIA CLASS 3 CONTENT SOCIAL MEDIA 0

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Attachment

Social Media Marketing MKTG 5345-01 WEEK 3:4 SUMMER 2016.pdf Social Media Marketing MKTG 5345-01 WEEK 3:4 SUMMER 2016.pdf 1

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Attachment

GUIDEBOOK-Listening-and-Monitoring-in-Customer-Conversations.pdf GUIDEBOOK-Listening-and-Monitoring-in-Customer-Conversations.pdf 2

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Attachment

Content marketing is storytelling for the digital age, right? | theEword.pdf Content marketing is storytelling for the digital age, right? | theEword.pdf 3

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Attachment

Branding in the Age of Social Media.pdf Branding in the Age of Social Media.pdf 4

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Attachment

Why social engagement may be more important than marketing.pdf Why social engagement may be more important than marketing.pdf 5

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CLASS 4 REMINDERS SOCIAL MEDIA CLASS 4 REMINDERS SOCIAL MEDIA 6

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Attachment

Social Media Marketing MKTG 5345-01 CLASS 3 SUMMER 2016.pdf Social Media Marketing MKTG 5345-01 CLASS 3 SUMMER 2016.pdf 7

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CLASS 4: SOCIAL MEDIA MARKETING: Mobile Marketing , Mobile Privacy, Growth of Video, Metrics, GUEST Steve Sack

CLASS 4: SOCIAL MEDIA MARKETING: Mobile Marketing , Mobile Privacy, Growth of Video, Metrics, GUEST Steve Sack CLASS 4: SOCIAL MEDIA MARKETING: Mobile Marketing , Mobile Privacy, Growth of Video, Metrics, GUEST Steve Sack

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CLASS 4 CONTENT SOCIAL MEDIA CLASS 4 CONTENT SOCIAL MEDIA 0

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Attachment

Steve Sack_Seattle University_071816.pdf Steve Sack_Seattle University_071816.pdf 1

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Attachment

REI - #OptOutside Case Study https-::www.youtube.com:watch?v=lMsxrJeJ8lUmp4 REI - #OptOutside Case Study https-::www.youtube.com:watch?v=lMsxrJeJ8lUmp4 2

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Attachment

Social Media Marketing MKTG 5345-01 WEEK 5 SUMMER 2016.pdf Social Media Marketing MKTG 5345-01 WEEK 5 SUMMER 2016.pdf 3

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Attachment

Customer Journey Mapping.pdf Customer Journey Mapping.pdf 4

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Crash-Course-CX-Journey-Mapping-20120731.pdf Crash-Course-CX-Journey-Mapping-20120731.pdf 5

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Social Media Platform "How To" Sites Social Media Platform "How To" Sites 6

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4 ways marketers can seize 'mobile moments'.pdf 4 ways marketers can seize 'mobile moments'.pdf 7

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Four Trends Spotted at Mobile World Congress.pdf Four Trends Spotted at Mobile World Congress.pdf 8

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12 Challenges of Testing Mobile Apps.pdf 12 Challenges of Testing Mobile Apps.pdf 9

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How To Reach Mobile-Obsessed, Multicultural Millennials | Digital - AdAge.pdf How To Reach Mobile-Obsessed, Multicultural Millennials | Digital - AdAge.pdf 10

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Mobile App Marketing Insights- How Consumers Really Find and Use Your Apps – Think with Google.pdf Mobile App Marketing Insights- How Consumers Really Find and Use Your Apps – Think with Google.pdf 11

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New Study Reveals Why Integrated Marketing Analytics Are Critical to Success.pdf New Study Reveals Why Integrated Marketing Analytics Are Critical to Success.pdf 12

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It’s How Long Ads Are Viewed That Really Matters - WSJ.pdf It’s How Long Ads Are Viewed That Really Matters - WSJ.pdf 13

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PRESENTATION-Finding-Meaning-in-Likes-Pins-Retweets-and-Clicks-Libbys-and-Marcus-Thomas.pdf PRESENTATION-Finding-Meaning-in-Likes-Pins-Retweets-and-Clicks-Libbys-and-Marcus-Thomas.pdf 14

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CLASS 5 REMINDERS SOCIAL MEDIA CLASS 5 REMINDERS SOCIAL MEDIA 16

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WEEK 6: SOCIAL MEDIA MARKETING: Internet of Things, Virtual Reality, Augmented Reality, Mixed Reality

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Page

WEEK 6 CONTENT SOCIAL MEDIA WEEK 6 CONTENT SOCIAL MEDIA 0

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Social Media Marketing MKTG 5345 WEEK 6 SUMMER 2016 .pdf Social Media Marketing MKTG 5345 WEEK 6 SUMMER 2016 .pdf 1

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Customized social media marketing.pdf Customized social media marketing.pdf 2

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Why The Wow Factor Is Vital For The Internet Of Things - ARC - ARC.pdf Why The Wow Factor Is Vital For The Internet Of Things - ARC - ARC.pdf 3

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The Future of AI The Future of AI 4

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The Internet of Things: Why Success Lies in Services - Knowledge@Wharton.pdf The Internet of Things: Why Success Lies in Services - Knowledge@Wharton.pdf 5

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Google and the Future of AI Google and the Future of AI 6

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CLASS 6 REMINDERS SOCIAL MEDIA CLASS 6 REMINDERS SOCIAL MEDIA 7

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WEEK 7: SOCIAL MEDIA MARKETING: Social Media Ethics, Creating a Social Media Ethics Policy, Data Brokers/Privacy

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Joe's Book: Social Media Ethics Made Easy Updated May 1 2016 V2 DRAFT FOR STUDENTS.pdf Joe's Book: Social Media Ethics Made Easy Updated May 1 2016 V2 DRAFT FOR STUDENTS.pdf 0

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Social Media Marketing MKTG 5345 WEEK 7 ETHICS SUMMER 2016 .pdf Social Media Marketing MKTG 5345 WEEK 7 ETHICS SUMMER 2016 .pdf 1

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Social Media Disclosure Template.docx Social Media Disclosure Template.docx 2

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The Data Brokers- Selling your personal information.pdf The Data Brokers- Selling your personal information.pdf 3

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FCC Chair: Proposal Would Let Consumers Determine Value Of Internet Privacy : All Tech Considered : .pdf FCC Chair: Proposal Would Let Consumers Determine Value Of Internet Privacy : All Tech Considered : .pdf 4

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FTC Chair Edith Ramirez outlines concerns about Big Data.pdf FTC Chair Edith Ramirez outlines concerns about Big Data.pdf 5

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CLASS 7 REMINDERS SOCIAL MEDIA CLASS 7 REMINDERS SOCIAL MEDIA 6

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WEEK 8: SOCIAL MEDIA MARKETING - FINAL PRESENTATIONS

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CLASS 7 CONTENT SOCIAL MEDIA CLASS 7 CONTENT SOCIAL MEDIA 1

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