BUAD 1000 Reminders for Class 7 Global Business

• Read Chapter 3: Business in a Borderless World
• Individual Paper: Watch Disney Video: Respond to questions on Canvas.
  • What led The Walt Disney Company to believe that its theme parks would be successful internationally?
  • What stumbling blocks did Disney encounter at the France and Hong Kong theme parks?
  • What are some of the factors complicating international expansion for a brand like Disney?

What can a multinational corporation do to mitigate these issues?