Group Project Memo: Latest “news” about your business and your assessment of their marketing initiatives. Minimum one full page. Each team member should be ready to discuss this in the next class.
Read Chapter 11 – Customer Driven Marketing
Individual Assignment About Your Group Project: How does your assigned business focus on the 4P’s of marketing? (Product, Price, Place and Promotion). Be ready to discuss this in the next class.
Source for Ethics VideosNext Module: Class 4: Marketing Winter 2015 BUAD