4-P's

This assignment was locked Jun 29, 2022 at 11:59pm.

Individual Assignment/Paper: How does your assigned business focus on the 4P’s of marketing? (Product, Price, Place and Promotion). Your textbook uses the less easily remembered "3 P's and a D." For example, does your company compete primarily on price, or does it charge a higher price and compete by delivering value via one of the other P's? Does it have a superior distribution network and/or method? Do you perceive any weaknesses in the marketing strategy along any of these 4 dimensions? Your memo should briefly discuss your company's marketing strategy, using ideas and terms learned in Chapter 11. Write a one-page paper responding to this and submit before the next class. (0-40 Points). Be ready to discuss this in the next class.