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Apr 13, 2014 at 12am - Jun 29, 2022 at 11:59pm
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Individual Assignment/Paper: How does your assigned business focus on the 4P’s of marketing? (Product, Price, Place and Promotion). Your textbook uses the less easily remembered "3 P's and a D." For example, does your company compete primarily on price, or does it charge a higher price and compete by delivering value via one of the other P's? Does it have a superior distribution network and/or method? Do you perceive any weaknesses in the marketing strategy along any of these 4 dimensions? Your memo should briefly discuss your company's marketing strategy, using ideas and terms learned in Chapter 11. Write a one-page paper responding to this and submit before the next class. (0-40 Points). Be ready to discuss this in the next class.
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