Due by class 8. Group project memo: your company's marketing strategy. Click for more details.

Memo in similar format as previous group memos.  See syllabus for due date.

Your memo should briefly discuss your company's marketing strategy, using ideas and terms learned in Chapter 11 (if you haven't read this chapter yet, now is the time).

Consider addressing how your company approaches--as our guest speaker Mr Tom Ehlers puts it--the "4 P's".  (Your textbook uses the less easily remembered "3 P's and a D.")  For example, does your company compete primarily on price, or does it charge a higher price and compete by delivering value via one of the other P's?  Does it have a superior distribution network and/or method?  Do you perceive any weaknesses in the marketing strategy along any of these 4 dimensions?