Grading Policy

You will be required to develop the Customers and Markets sections of your business plan, and to provide feedback to your classmates on their research and plan sections. Grades are determined on the following basis.



Customers and Markets Content 60%


Weighting of Business Plan Sections (% of 60%):
Clear business idea 5 %
Customer Knowledge 25 %
Market Need 25%
Industry Environment 5 %
Strategic logic 15%
Telling your story well 15 %



Meaningful class participation 40%

Weighting of participation (% of 40%)
Timeliness of Comments 30%
Usefulness of advice 70%